SEO and GEO
Make Your Website Readable to AI Search
AI search visibility starts with normal search fundamentals: crawlable pages, useful text, clear internal links, accurate structured data, and original source pages.
Fast takeaways
- Publish the original article on your own site first.
- Use syndication for distribution, not as the source of truth.
- Make the page clear enough for a human buyer and a retrieval agent.
AI-readable does not mean gimmicky.
The strongest AI-search posture is still a strong website: indexable pages, descriptive URLs, useful headings, visible text, internal links, structured data that matches the page, and enough original context for a system to understand what the business actually does.
Files like llms.txt can help some agents quickly understand a site, but they do not replace normal SEO fundamentals.
Keep the original on your domain.
The safest publishing pattern is simple: write the full article on your site first, add it to the sitemap, link it from relevant pages, then use reputable free platforms as distribution.
If you post on Medium, LinkedIn, Substack, or similar platforms, use a summary, excerpt, or canonical link where the platform supports it. The goal is to send trust and readers back to the original source.
Search Console is the scoreboard.
After publishing, Search Console should be used to check indexing, impressions, queries, click-through rate, and which pages are being discovered. Analytics and Cloudflare traffic can show what visitors do after they arrive.
That loop turns SEO and GEO from a guessing game into a weekly operating rhythm.